Arianna Lucifora

What Amazon Did to Retail, Qogita Is Doing to Wholesale

The wholesale industry operates on decades-old systems while consumer trends move at social media speed. A product can go viral on TikTok and generate massive demand within weeks, yet traditional wholesale infrastructure, with its manual processes, huge minimum orders, and inflexible batch cycles, can't keep pace. This disconnect

What is a Wholesaler?

In this article, we’ll explain what wholesalers do, why they matter in the supply chain, and how Qogita is helping modern businesses across the EU and UK source smarter, faster, and without the complexity of traditional wholesale.