25 Best Holiday Beauty Gift Sets To Sell This Season (2025)

The holiday period is the most important selling window for beauty retailers. Consumers are actively searching for impressive and thoughtful gifts, and holiday gift sets are consistently one of the biggest sellers.

Why should you stock up on these sets? Gift sets make shopping easier for customers and offer a great way to try popular products at a significant discount. In 2024, 23.4% of annual beauty sales occurred during the November–December holiday period.

Furthermore, nearly 30% of holiday shoppers say they plan to purchase beauty products as gifts this season.

To help you capitalize on this trend, we’ve curated a list of the best holiday beauty gift sets available for wholesale purchase this season.

Why Gift Sets Are a Smart Holiday Strategy for Retailers?

For retailers, holiday gift sets are not just a seasonal offering; they are a critical commercial strategy backed by consumer behavior and sales data. Stocking a robust selection of these sets is the most effective way to maximize your revenue during the peak season.

Here are the key reasons why gift sets deserve your focus, complete with supporting industry insights:

1. Capture High Consumer Demand for Gifting

The beauty category is one of the most popular gift choices. By packaging your products into attractive sets, you directly meet this demand.

One-third of consumers plan to buy beauty products as gifts during the holidays, a meaningful increase from previous years. This confirms that beauty remains a resilient and high-priority gifting category.

2. Maximizing Value and Transaction Size

Gift sets are designed to appeal to the consumer's search for value, which in turn drives up the retailer's average transaction value (ATV).

Shoppers are increasingly value-conscious, and gift sets inherently offer a higher perceived value by bundling popular items at a discount compared to purchasing them individually.

This bundling strategy helps retailers move multiple units at once, resulting in a higher total revenue per customer.

3. Powerful Tool for Product Discovery

The holiday season is the perfect time to introduce customers to your bestsellers or premium lines through trial sizes included in sets.

For instance, in the prestige fragrance category, mini/discovery fragrance sets were up +41% in units, showing that consumers are actively seeking out smaller-size sets to try new scents or brands. This trial leads to future full-size purchases.

4. Strategic Driver of Brand Engagement

Limited-edition holiday sets create a sense of urgency and exclusivity, which motivates shoppers to buy now. One study found that consumers overwhelmingly favor holiday-themed packaging, with seasonal designs surpassing standard packaging by a two-to-one margin. This stronger visual pull helps products stand out and connect emotionally with buyers.

Deloitte also reports that adding seasonal elements to packaging can boost overall sales by about 5%.

Best Holiday Beauty Gift Sets To Sell This Season

The holiday period is an exciting time, with shoppers eager to find beautiful presents that offer great value. This makes holiday cosmetic gift sets a must-stock category, as they are pre-packaged for quick and easy gifting.

Makeup Gift Sets: Premium & Mass Appeal

Focus on stocking these top-tier sets from well-known brands to guarantee high sales and customer satisfaction.

Estée Lauder Blockbuster Skin Care and Makeup Gift Set

This is the ultimate holiday set as it includes an astonishing 9 Full-Size Favorites plus 2 Deluxe Travel Sizes. We're talking top skincare like Serum and Moisturizer, along with a full makeup collection: an Eyeshadow Palette, two Lipsticks, Lip Glosses, Mascara, a Blush Stick, and a beautiful Train Case.

For you, the retailer, this set is pure gold. It drives huge foot traffic because of its massive savings; it's often advertised as being worth five times the price you pay. It’s perfect for both the luxury gift buyer and the loyal brand fan looking to stock up.

Lancôme My Makeup Favorites Gift Set

This reliable set features all the core essentials from a classic French luxury house. It includes the popular, full-size Hypnôse Mascara Noir, a mini L’Absolu Rouge Cream lipstick, the classic Crayon Khôl Noir eyeliner, and the essential Bi-Facil Eye Makeup Remover.

Lancôme mascaras are consistently high performers in the UK market. This set makes gifting simple and elegant, appealing to shoppers who prefer trusted, traditional quality makeup.

Dior Limited Edition Skincare And Makeup Gift Set

This makeup gift set combines their most sought-after lip products with a touch of luxury skincare. It includes the globally viral Dior Addict Lip Maximizer and Dior Addict Lip Glow, plus a sample of the anti-aging Capture Totale Le Sérum.

Why stock it? The Dior name instantly says "prestige." Shoppers love these sets because they contain the specific lip products that are constantly trending online, making it an easy choice for a high-value, fashionable gift.

Makeup Revolution Mini Soft Glam Heroes Gift Set

If you want high-volume sales at a great price, stock this set. The Mini Soft Glam Heroes Gift Set includes a trendy lip gloss and a versatile six-pan matte and shimmer shadow palette. It’s compact and perfect for creating a complete look.

This brand is hugely popular with the budget-conscious and younger shopper demographic in the UK. Position these as perfect, high-quality stocking stuffers or impulse buys right by the checkout.

Charlotte Tilbury Pillow Talk Lip Pack Medium 2 Pieces Lip Kit

This is perhaps the most famous lipstick shade in the world. This iconic kit features a mini Matte Revolution Lipstick and a coordinating mini Lip Cheat Liner, both in the universally flattering Pillow Talk nude-pink.

A Charlotte Tilbury product is reportedly sold globally every few seconds! This guaranteed, immense demand means this set will sell itself. It’s an essential, mid-range luxury item that everyone wants to gift or receive.

Fenty Beauty by Rihanna Glossy Posse Volume 6.0 Full-Size Gloss Bomb Trio

Rihanna’s brand is a modern powerhouse. This makeup gift set delivers maximum value by including three full-size Gloss Bombs: the original Fenty Glow, the shimmery Pink Dragonfly, and the plumping Glass Slipper Heat.

Fenty appeals to a wide, diverse audience. Customers love that these are full-size products, which dramatically increases perceived value, making it a powerful magnet for shoppers looking for a cool, contemporary, and generous gift.

L'Oréal Paris Eye Look Good Beauty Fix Set

A highly practical and reliable holiday gift set from a mass-market leader. This handy kit includes Cleansing Micellar Water (95ml), the popular Paradise Extatic Volumizing Mascara (64ml), and Le Khôl By Superliner Kohl eyeliner.

L'Oréal's mascara line consistently dominates the volume segment in the high street. This bundle is an excellent, quick-moving product for shoppers looking for quality, everyday essentials that are easy on the wallet.

Skincare Gift Sets: The Focus on Self-Care Gifting

Skincare is a massive growth driver during the holidays, as many shoppers look for high-quality, targeted treatments. Holiday skincare gift sets are an excellent way to capture both luxury buyers and value-conscious customers seeking effective routines.

The Ordinary The Balance Set Beauty Skincare Gift

This set is built around addressing texture and balancing oil production, featuring four of The Ordinary’s most famous formulas: Squalane Cleanser, Salicylic Acid 2% Masque, Niacinamide 10% + Zinc 1%, and Natural Moisturizing Factors + HA.

The Ordinary is a phenomenal powerhouse for retailers. It's renowned for its clinical effectiveness and transparent pricing, creating a cult following. 

This set is perfect for consumers looking for a full, effective routine at an incredible price, making it a high-volume, reliable seller, especially among younger, ingredient-focused buyers.

Nivea Expert Lift Cellular Skin Care Gift Set

This skincare gift set from Nivea includes both the Cellular Expert Lift Day Cream (50ml) and the Coordinating Serum (30ml).

Nivea has immense brand recognition and heritage, particularly in the UK and Europe, where it is a household name for accessible quality. It was recently listed alongside Colgate and Dove as one of the UK’s top personal care brands in YouGov UK’s annual ranking.

Estée Lauder Star Performers Advanced Night Repair Skincare Gift Set Limited Edition

This skincare gift set features the Advanced Night Repair Serum (the brand’s No. 1 product), the specialized Advanced Night Repair Eye Supercharged Gel-Creme, and the New Turbo Lash High-Powered Volume + Length Mascara.

The Advanced Night Repair line is one of the highest-performing prestige skincare lines globally. Retailers should highlight the powerful trio of bestsellers. This set is highly appealing to customers who want to invest in guaranteed, high-performance skincare.

L'Oréal Paris Revitalift Filler Ha Duo Set Skin Care Gift Set

This set focuses on a massive trend: Hyaluronic Acid (HA) for filling and plumping. It includes the popular L'Oréal Revitalift Filler Hyaluronic Acid Cream and the companion Revitalift Filler Hyaluronic Acid Night Cream. 

L’Oréal is a giant in the mass-market beauty world. Its strong consumer pull is reflected in recent data showing L'Oréal Paris leading all UK beauty brands on social media in H1 2025, generating £238.5 million EMV on TikTok and £28.6 million on Instagram.

CeraVe Skincare Combo

CeraVe is a dermatologist-recommended brand known for its core focus on essential ceramides for barrier repair. This holiday skincare giftset includes a large CeraVe Hydrating Cleanser (473ml) and the CeraVe Hydrating Facial Lotion (52ml).

CeraVe is currently the most-searched skincare brand in the UK, with an average of 136,992 monthly searches. Its rapid rise, driven by dermatologist endorsements and strong TikTok virality, makes this duo a guaranteed seller for retailers targeting ingredient-savvy consumers.

The Body Shop Vitamin E Skincare Gift Set

A classic and ethical gifting choice. This set presents a revitalizing routine with a face wash, toner, and day cream from The Body Shop’s timeless Vitamin E line, known for hydration and gentle care.

This set is a reliable, mid-priced gift that appeals to a broad customer base seeking well-known, cruelty-free, and dependable products.

Drunk Elephant The Takeoff Kit

The bundle includes the bestselling TLC Framboos Glycolic Refining Night Serum (50ml), the hydrating B-Hydra Intensive Hydrating Serum (8ml), and the rich Lala Retro Recovery Cream (15ml).

Drunk Elephant is a powerful player in the prestige beauty market, known for its playful yet effective formulas. Stocking this set attracts customers seeking high-end, clinically focused products with a "clean" appeal.

Hair Gift Sets: The Professional Salon Experience at Home

Haircare is often overlooked but becomes a high-value purchase during the holiday season as consumers seek salon-quality results and luxurious pampering. Hair gift sets from professional brands are perfect for retailers, as they introduce customers to a full, cohesive routine that ensures they come back to buy full-size products later.

Redken All Soft Holiday Gift Set Professional Hair Care

This holiday gift set is the answer for customers dealing with dry or brittle hair. It includes the powerful trio of All Soft Shampoo, Conditioner, and Moisture Restore Leave-In Treatment. The line is famous for its rich, argan oil-infused formulas that deliver intense softness and manageability.

Redken is a staple in professional salons globally and maintains high credibility. Retailers can market this set as a simple solution for winter dryness, drawing in customers who value salon-grade performance and are willing to pay for results.

L'Oréal Professionnel Colour Protecting Shampoo & Hair Mask Mini Duo Kit

This mini duo includes a shampoo and hair mask (in travel size) from a leading range like the Vitamino Color line, which is designed to protect hair vibrancy and shine.

L’Oréal Professionnel is a well-established name across Europe, supported by L’Oréal’s wider portfolio of more than 4,400 unique haircare products across over 230 brands worldwide. These small kits make great stocking stuffers and are a smart way to introduce customers to professional-quality formulas.

Olaplex Xmas 2025 The Fullon Shine Hair Gift Set

Olaplex remains one of the most influential names in modern haircare, known for introducing the bond-repair technology that reshaped both salon and at-home colouring since 2014.

The "Fullon Shine" set offers the full-size No.6 Bond Smoother and No.7 Bonding Oil, alongside mini versions of the famous No.3 Pre-Shampoo Treatment, No.5 Scalp Treatment, and No.4 and No.5 Bond Maintenance Shampoo and Conditioner.

The brand’s visibility also remains extremely strong, with “Olaplex products review” reaching 1.3 billion views on TikTok, which helps drive consistent customer interest and reliable sell-through during the holiday season.

Redken Acidic Bonding Concentrate Holiday Gift Set

This holiday gift set targets customers with severely damaged or over-processed hair. It includes Acidic Bonding Concentrate (ABC) Shampoo, Conditioner, and 24/7 Night & Day Serum.

The ABC line is one of Redken’s newest and most effective formulas, known for its ability to repair bonds and dramatically improve hair strength. As consumers seek out advanced repair solutions, this set sells itself as a complete "hair recovery system."

Wella Professionals ULTIMATE REPAIR Gift Set

This holiday gift set includes the Professional Shampoo (50ml), Moisturizing Conditioner (30ml), and Miracle Hair Rescue (30ml), all suitable for hair types that need strength and moisture.

Wella is a long-standing, globally recognized brand with a strong salon presence. This small, concentrated set offers the power of a professional treatment in travel sizes, making it an excellent holiday gift option.

Kérastase Nutritive Fondant Holiday Set Hair Care Gift Set

If you're looking to sell a luxury hair care gift set, this one is the best to target. It includes three powerful products: a shampoo, conditioner, and blow-dry heat protectant.

Kérastase is at the absolute peak of prestige haircare, known for its beautiful packaging and highly effective ranges. Stocking Kérastase sets increases the average value of your haircare sales and attracts high-end consumers looking for an indulgent, pampering gift.

Hair Tools: The Ultimate High-Ticket Gift

Hair tools are a massive focus during the holidays because they represent a significant, high-ticket gift that promises a daily professional look at home. As a retailer, you should highlight these items as investment pieces that offer exceptional value and innovation.

GHD Gold Gift Set - Perfect For Hair Styling

The GHD Gold Styler is a perennial bestseller and a foundation of the professional hair tool market. This gift set makes it even more appealing by including the Styler (straightener), a Paddle Brush, and a heat-resistant pouch.

The GHD brand is the number one straightener brand in the UK. This set is considered the "best-selling" version by many retailers and is the ideal mid-range luxury tool to stock heavily.

GHD Iced Luxe Set - Premium Hair Styling Tools

This set features GHD’s most advanced products, like the GHD Chronos (straightener) and the GHD Helios (professional hair dryer), presented in a special edition color, such as an elegant ice blue, along with a matching luxury case.

Selling this advanced duo positions you at the cutting edge of the market, attracting affluent customers who want the best technology and the exclusive, limited-edition colorways.

Dyson Airwrap Id Multi-Hair Styler And Dryer Hs08

The Dyson Airwrap is arguably the most coveted beauty gadget globally. This hair gift set includes the multi-styler and dryer with five engineering-focused attachments, allowing users to curl, wave, smooth, and dry hair without extreme heat damage. The "i.d." version here offers smart, connected features.

Dyson reports record sales volumes in its consumer technology category. The Airwrap maintains a huge social media presence, guaranteeing immense demand. 

While it's a high-priced item (can be a barrier for many consumers), its status as a "must-have" gift ensures strong sales during the holiday rush.

Philips AirStyler Serie 5000 Hair Styler with 5 Styling Attachments Model BHA530/00

This hair gift set provides versatility at an accessible price, including a hair styler brush with five different styling attachments. This allows the user to easily create volume, waves, and sleek styles using one tool. 

Philips is a trusted global household electronics name. This product appeals to the value-conscious customer who wants multi-functionality without the premium price tag. It is a reliable, high-volume item for the appliance and beauty electronics section.

Babyliss Curl Secret Simplicity Gift Set Fast Styler Automatic Hair Curler

This hair gift set includes the Automatic Hair Curler, a gorgeous storage bag, and a compact mirror. The curler uses Auto Curl™ technology, which gently draws hair into the ceramic chamber and heats it to form a perfect, long-lasting curl.

The "Simplicity" aspect is an important selling point for you, as many consumers find traditional curling irons challenging. It provides an innovative, user-friendly solution that attracts shoppers looking for ease and consistent results, making it an excellent, reliable gift option.

Securing Your Stock: Where to Buy Holiday Gift Sets to Sell

Identifying the top-selling products is vital, but efficiently securing that high-demand inventory is the key to holiday success. For retailers who need a single, reliable source for the diverse range of luxury, professional, and mass-market sets in this guide, the solution is Qogita.

Qogita is the strategic wholesale platform designed to simplify your sourcing. Every coveted gift set listed in this article is available for bulk purchase directly on qogita.com.

Why Source Your Holiday Inventory Through Qogita?

Choosing Qogita as your primary wholesale supplier offers powerful advantages during the crucial peak season, minimizing risk and maximizing profit:

• Guaranteed Authenticity: During the holidays, trust is everything. Qogita ensures all products come from 500+ vetted suppliers, giving you peace of mind that every Estée Lauder, Dior, or GHD set you sell is 100% genuine and safe for your customers.
• Unbeatable Wholesale Prices: Qogita focuses on providing the most competitive prices in the market. By reducing your procurement costs, you ensure maximum profit margins on the high-demand holiday gift sets, turning high sales volume into superior earnings.
• Low Minimum Orders: For retailers who need flexibility or want to test new, trending products like Olaplex or Drunk Elephant without committing to massive volumes, Qogita offers low minimum order requirements. This allows you to manage cash flow effectively.
• Single-Source Efficiency: Order all your inventory, from top-tier skincare to mass-market makeup, all from one platform. This consolidation eliminates the complexity and time wasted dealing with multiple suppliers and delivery schedules.

When you partner with Qogita, you gain access to the best products with the certainty, pricing, and flexibility needed to run a successful and profitable holiday operation.

Conclusion

The 2025 holiday season offers retailers an incredible opportunity to boost sales through strategic stocking of beauty gift sets. These bundles are the perfect commercial tool as they combine high customer value and irresistible festive appeal.

By prioritizing this carefully selected inventory of top-selling makeup, skincare, and hair tool sets, you are positioned to meet every customer need, from luxury splurges to quick stocking stuffers.

Remember, efficient sourcing is key: secure your entire, authentic, high-margin inventory effortlessly through Qogita to ensure maximum profitability and a seamless holiday period.

Holiday Beauty Gift Sets FAQs

Why are beauty gift sets so popular during the holidays?

Beauty gift sets are popular because they offer convenience and high perceived value. Shoppers can get multiple products, often at a significant discount (20-50% off individual prices), in attractive, ready-to-gift packaging, making shopping simple and satisfying.

Which types of beauty gift sets sell best?

Sets that focus on universal needs or iconic products tend to sell best. This includes anti-aging skincare sets (like Estée Lauder ANR), essential makeup collections (like the Charlotte Tilbury Pillow Talk kit), and professional hair repair sets (like Olaplex).

How can stocking gift sets help my store's profit margin?

Gift sets help raise your average transaction value because shoppers are buying a bundle rather than a single item. When you source them through wholesale platforms like Qogita or Faire, you get strong pricing that makes it easy to maintain a solid profit margin once the sets are sold at full retail.

Should I stock high-end sets (like Dior) and budget sets (like Makeup Revolution)?

Yes, a diverse inventory is crucial. High-end sets drive aspirational purchases and traffic, while budget-friendly sets make excellent, high-volume stocking stuffers and impulse buys, ensuring you capture customers across all spending levels.

How do I ensure the beauty products I purchase for resale are authentic?

To guarantee authenticity and quality, it is vital to source from trusted platforms. Qogita sources products from over 500 vetted suppliers, offering peace of mind that the sets you sell are 100% genuine and safe.