20+ Perfume Gift Sets That Sell Strong During The Holiday Season

The holiday rush is fast approaching, and every retailer is looking for the best sellers to stock. Did you know that fragrance is one of the highest-selling gift categories during this time? Data shows that nearly 50% of yearly prestige fragrance sales happen in November and December alone.

Why? Because perfume gift sets offer exceptional value and a hassle-free, luxurious gift solution. Customers love that they get a full-size fragrance plus complimentary items like body lotions or travel sprays for one great price.

For you, the retailer, these sets are proven profit drivers, with gift sets often accounting for over 25% of all holiday revenue. In this guide, we’ll walk you through the best perfume gift sets to help you maximise holiday sales.

Why Retailers Should Focus on Perfume Sets in the Holiday Season

The holiday season offers a unique, high-profit opportunity that makes perfume gift sets a strategic must-stock. Instead of focusing only on high sales volume, smart retailers use these bundles to increase Average Order Value (AOV) and attract the crucial gift-buyer demographic.

The Power of the Gift-Set Business Model

Optimized Profit Margin

Brands design gift sets to offer high perceived value without discounting the main fragrance, which already carries strong margins. The added items, such as lotions and shower gels, cost very little to produce, so the overall set still delivers solid returns.

Fragrance retailers typically see gross margins of 50% to 85%, and gift sets help maintain those margins because customers feel they are getting a great deal while the retailer protects profitability.

Encouraging Product Trial

Gift sets are a brilliant marketing tool. They expose the customer (or the gift receiver) to complementary products, such as a perfumed body lotion or shower gel. 

Once they use and enjoy these items, they are more likely to purchase the full-size version later. For you, this is great as it drives year-round sales for your store.

The "Ready-to-Give" Advantage

The “ready-to-give” appeal is a major driver of holiday sales because the elegant, limited-edition packaging removes decision fatigue and makes the gift feel special right out of the box.

Seasonal packaging alone can boost sales by up to 30% compared to standard designs, and nearly 40% of shoppers say they’re willing to pay a premium for products with a festive look.

For busy or last-minute customers, that beautifully presented gift set becomes an easy, luxurious solution with zero extra effort required.

Appealing to the Gifter

Fragrance remains one of the most gifted categories each year, with roughly one in five consumers planning to buy a scent for the holidays.

This is exactly why prestige gift sets see such a dramatic lift in Q4, often accounting for more than 25% of all seasonal sales. We fully expect to see the same trend again this year.

Miniatures for Stocking Stuffers

Mini-size and travel-size perfume gift sets have become a strong holiday trend. They appeal to budget-conscious shoppers and those searching for premium stocking stuffers or small discovery kits.

These smaller formats give customers an easy way to explore luxury brands without a large spend, which naturally supports impulse purchases.

Online searches for mini-size fragrances jumped 27% in the 52 weeks ending August 2024, showing just how strong the demand is for smaller options during the gifting season.

22 Best Perfume Gift Sets To Sell This Holiday Season

Stocking the right perfume sets is crucial. We've curated a list of top-selling, high-value fragrance bundles that you can sell in this holiday season.

Versace Pour Femme Dylan Blue Eau De Parfum Spray 100ml Set (3 Pieces)

This impressive perfume gift set includes a generous 100ml Eau de Parfum, complemented by a 100ml Body Lotion and a 100ml Shower Gel. The fragrance is a modern, sensual classic that boasts wide appeal.

This set provides maximum perceived value due to the sheer volume and inclusion of three large-sized items. It’s the ideal hero gift for a customer looking for a single, impressive purchase, which naturally drives a higher average transaction value for your store.

Hermès Terre D'Hermès Perfume Set

This distinguished men's set features the full-size Pure Perfume, a Travel-size Pure Perfume, and a Perfumed Hair & Body Shower Gel. The scent is a woody, mineral classic with notes of grapefruit, cedar, and shiso, signifying timeless elegance.

Hermès sells an estimated 9 million bottles of perfume worldwide each year, which reflects strong global demand and reliable sell-through for retailers. Their growing presence in selective retail, including their addition to Space NK's fragrance line-up, further signals the brand's desirability.

Pepe Jeans Addictive Indulgence Men's Perfume Gift Set

The Addictive Indulgence set includes a 50ml Shower Gel, a 30ml EDP Spray, and a 50ml After Shave Balm. With warm, spicy notes like cardamom, chestnut, and cocoa, it appeals to a younger, trend-conscious male audience.

This perfume gift set offers an attractive entry-level price point for a stylish brand. The inclusion of the full grooming routine (fragrance, shower gel, and after-shave balm) makes an easy-to-sell bundle that encourages impulse purchases and serves as a complete gift solution.

Chloé Perfume Set

This popular feminine perfume gift set includes the 75ml Eau de Parfum, a 100ml Body Lotion, and a 10ml Eau de Parfum Pen Spray. Known for its light, romantic rose and lychee base notes, Chloé is a beloved classic.

Chloé is a perennial top-seller and a highly reliable choice that caters to repeat customers. The Pen Spray (Travel Spray) is a valuable addition, making the product highly convenient and encouraging customers to integrate the scent into their lifestyle.

Ralph Lauren Ralph Eau de Toilette 3-Piece Gift Set for Women

The set includes a large 100ml Ralph Eau de Toilette, a 7ml deluxe mini EDT, and a 100ml Body Lotion. Its crisp, energetic notes of green apple, pink magnolia, and musk give it broad appeal.

This set is a fast-moving item that appeals across generations due to its familiarity and recognizable scent. The inclusion of the deluxe mini is a popular feature for customers looking for a small, high-quality fragrance to carry in their handbag or for travel.

Calvin Klein Euphoria Gift Set

This perfume gift set provides the perfect layering combination: Calvin Klein Euphoria Eau de Parfum and the matching Body Lotion. With key notes like pomegranate, black orchid, and mahogany wood, it’s a sultry, oriental favorite.

Euphoria is a globally recognized bestseller available at an accessible designer price. Offering the essential layering duo is a guaranteed draw, as customers seek this pairing to ensure their scent lasts longer, making it an easy and profitable purchase.

Dior Sauvage Perfume Set

One of the strongest men's sellers globally, this set features the 100ml Sauvage Eau de Parfum and a pre-filled, refillable 10ml Travel Spray. The scent is modern, powerful, and features fresh citrus and smooth vanilla notes.

The brand behind it remains a powerful driver of sales. Dior holds 93% brand awareness among luxury fashion consumers in the UK, with 46% expressing a clear preference for the brand and 28% actively using its products.

David Beckham Bold Instinct Eau De Parfum Gift Set

For fans of David Beckham, this fragrance gift set is an easy win for retailers. It includes a 50ml Eau de Parfum and a 150ml Deodorant Spray, built around laurel leaf, warm nutmeg, and smoky woods for a masculine and accessible scent profile.

Beckham fragrances perform reliably in mass and masstige channels, supported by strong global recognition. The EDP and deodorant pairing gives shoppers a practical everyday duo with strong value perception, making this set ideal for high-turnover sales.

Jean Paul Gaultier Scandal Perfume Set for Men

The Scandal set includes the 100ml Eau de Toilette and a 75ml Deodorant Stick. This oriental-woody scent is characterized by bold notes of clary sage, caramel, and tonka bean.

Jean Paul Gaultier stands out on the shelf due to their distinctive, eye-catching bottle designs. The inclusion of the functional deodorant stick adds utility and appeals to customers looking for a comprehensive and luxurious grooming gift.

Yves Saint Laurent YSL Perfume Miniatures Travel Set for Women (Libre Collection)

This perfume gift set offers four mini splash bottles (EDT, EDP, and two EDP Intense variations) from the popular Libre collection. The scent is a bold, modern floral with notes of lavender essence, orange blossom, and musk.

As we discussed before, miniatures are essential for driving impulse purchases and stocking stuffer sales. They offer customers the chance to sample multiple luxury scents for a reasonable price, effectively serving as an entry point that leads to future full-size purchases.

Miss So…? Mediterranean Mini Mist Set

If you want to sell affordable perfume sets on Amazon, this one is a strong pick. It includes four mini perfume mists: Coral Sunset, Amore Rosa, Enchanted, and Azure Dreams. Each offers a refreshing blend of sweet, floral, fruity, and fresh notes.

This set is a superb volume and impulse purchase driver. The low price and scent variety make this set an easy volume driver and an ideal stocking stuffer that sells quickly during the holiday rush.

Dolce & Gabbana K Gift Set

This fragrance gift set features the Dolce & Gabbana K 100ml Eau De Parfum and a matching 10ml Eau De Parfum Travel Spray. This spicy and citrusy fragrance embodies modern masculinity.

Dolce & Gabbana is a highly recognized luxury brand, which translates to consistent demand for you. The inclusion of a full-size bottle and a convenient, branded travel spray allows customers to take the premium scent everywhere.

Michael Kors Gorgeous Perfume Gift Set for Women

This fragrance gift set includes a perfumed body lotion, scented shower gel, the perfume spray, and a travel spray. This floral woody fragrance has a comforting blend of floral bouquet, tobacco accord, and comforting woods.

Gorgeous is also one of the top 10 bestselling fragrances from Michael Kors, which makes it a reliable choice for holiday shelves. Because the set encourages layering and feels like a complete pampering routine, it appeals to customers who want a thoughtful and luxurious gift.

Burberry Goddess Eau De Parfum For Her Gift Set

Burberry perfumes are all over social media right now. This set includes the 100ml Eau de Parfum, a 75ml Body Lotion, and a 10ml Spray. Its unique profile is built around a blend of vanilla infusion and lavender.

As a newer, highly successful launch, stocking Burberry Goddess ensures your inventory is current and desirable. Its heavy emphasis on the popular vanilla note targets a major trend in fragrance, guaranteeing strong sales from fashion-forward customers.

Billie Eilish Eilish No. 2 Unisex Perfume Set

This unique perfume set includes the 100ml Eau de Parfum Spray and a 10ml Eau de Parfum Travel Spray. Key notes include apple blossom, wild wet poppy flowers, and palo santo.

Celebrity fragrances continue to resonate with younger shoppers, and new data from NIQ shows that Gen Z spends about $61 per year on celebrity beauty, which is 11 percent higher than the average shopper.

This gives the set strong built-in visibility and broad appeal, especially during the holidays when customers look for gifts with name recognition and trend power.

Lancôme La Vie Est Belle Gift Set

This classic set includes the 50ml La Vie Est Belle Eau De Parfum Spray and a 50ml Body Lotion. The fragrance is celebrated for its vibrant, earthy notes of patchouli, sensual, warm vanilla, and spun sugar.

La Vie Est Belle is an undisputed global top-seller and a reliable safe bet. This core layering set is essential for capturing the high volume of customers who consistently purchase this iconic, well-established feminine scent every holiday season.

BVLGARI Rose Goldea & Omnia Mini Fragrance Gift Set

This luxurious set includes four miniature fragrances (5ml each): Rose Goldea Blossom Delight EDP, Rose Goldea Blossom Delight EDT, Omnia Crystalline EDP, and Omnia Amethyst EDT.

Like other discovery sets on this list, this BVLGARI collection offers luxury sampling at an accessible price point. It attracts customers seeking variety and those who collect high-end miniatures.

Hugo Boss No. 6 Bottled Parfum Gift

This masculine perfume gift set includes the 100ml Parfum, a 10ml Parfum travel size, and a 100ml Shower Gel. It features woody-ambery notes, deep leather, and a powerful heart of orris concrete.

Hugo Boss is a staple in men's fragrance. This set provides the highest concentration of the scent (Parfum), appealing to customers who want maximum longevity and luxury. And that means a higher margin for your store.

Yves Saint Laurent Black Opium 2 Piece Gift Set For Women

Yves Saint Laurent’s Black Opium, first launched in 2014 at around £65, quickly became a must-have for fragrance lovers and remains one of the brand’s top-selling perfumes.

This set pairs the 30ml Eau de Parfum with a YSL mascara, creating a ready-to-gift combo that appeals to both fragrance fans and beauty shoppers. Its cult status and broad appeal make it a reliable high-turnover item for your store.

Cr7 Game On Gift Set

The Cr7 set includes a 30ml Eau De Toilette Spray and a 150ml Shower Gel. The scent is an addictive blend of strong woody notes and the sweetness of fruits.

Cristiano Ronaldo’s fanbase is exceptionally large, with over 832 million social media followers across platforms, making him the most followed athlete in the world. For retailers, this means built-in visibility and strong marketing appeal, as fans are more likely to seek out his products.

Prada Luna Rossa Ocean Gift Set

Prada is one of the most recognized luxury fashion houses in the world, with a rich heritage spanning 140 years. This perfume gift set includes the 100ml Eau de Parfum and a miniature 10ml EDP.

It targets the growing demand for earthy and woody fragrances in the men’s market. The combination of quality, brand prestige, and modern appeal makes it a strong performer in the high-end holiday category.

Givenchy L'Interdit Rouge Eau De Parfum Gift Set

This fragrance gift set features the 50ml L'Interdit Eau de Parfum Rouge Spray and a 12ml Travel Spray. Key notes are orange blossom, tuberose, and sandalwood.

L'Interdit Rouge is a powerful, statement-making scent that appeals to customers looking for something unique and sensual. The inclusion of the travel spray makes this an immediate, luxurious set, and Givenchy’s luxury status guarantees strong appeal among discerning customers.

Where Retailers Can Source Perfume Gift Sets?

You've identified the top-selling gift sets that will drive your holiday revenue, but the next critical step is sourcing them efficiently and affordably.

For retailers aiming to maximize profit margins and ensure high-quality inventory, Qogita is your ultimate wholesale destination for all the products listed above and more.

Your Wholesale Advantage with Qogita

Every single one of the 22 popular perfume gift sets detailed in this guide is available to purchase in bulk directly on Qogita.

Here is why sourcing your holiday fragrance inventory from Qogita benefits your retail business:

• Competitive Wholesale Pricing: Qogita aggregates products from hundreds of certified suppliers across Europe. This large volume means we can offer you the best possible wholesale prices, allowing you to maintain healthy profit margins even during the competitive holiday season.
• Guaranteed Authenticity and Quality: When dealing with prestige fragrance, authenticity is very important. Qogita only works with vetted, trusted suppliers, ensuring every set you purchase is 100% genuine, protecting your business reputation and customer trust.
• Convenience and Variety: Instead of managing multiple supplier accounts, you can browse, order, and track your entire inventory from one centralized platform. This saves you valuable time that you can spend focusing on sales and merchandising.

For an in-depth understanding of perfume sourcing, be sure to read our comprehensive guide: How To Source Perfume & Fragrances Wholesale.

Conclusion

The holiday season is the perfect time to stock perfume gift sets, and the demand makes them a must-have for any retailer. These twenty-two ready-to-sell perfume bundles can drive strong revenue while offering customers high-value, hassle-free gifts.

By sourcing through wholesale marketplaces like Qogita, your shelves are stocked with 100% authentic products at competitive wholesale prices, eliminating logistical headaches.

Perfume Gift Sets FAQs

Why are perfume gift sets cheaper (or better value) than buying individual bottles?

Brands create gift sets to offer high perceived value, making them irresistible to holiday shoppers. The cost difference is usually offset because the added items, like lotions or shower gels, have significantly lower production costs than the main fragrance, allowing retailers to maintain good margins.

When do perfume gift sets typically come out for the holiday season?

Retailers should anticipate holiday gift sets becoming available for sourcing as early as September. The major push for consumer sales and primary promotions starts in late October and runs through November to capture early holiday spending.

What is the best way for a retailer to display gift sets to maximize sales?

Display them prominently as "hero gifts" at the front of your store or in high-traffic zones. Always clearly highlight the bundled value to the customer. Placing miniature and travel sets near the checkout is excellent for driving impulse purchases.

Do gift sets contain the exact same quality fragrance as standalone bottles?

Yes, the quality and concentration of the main fragrance (Eau de Parfum or Eau de Toilette) within the set are identical to the standalone full-size bottle. The value-add comes from including less expensive body care items.

Which keywords are most important to use for online sales of these sets?

Focus on highly searched combinations like "perfume gift sets for her" or "cologne sets for men." Also, use specific brand names (e.g., "Boots perfume gift sets," "Dior Sauvage set") and value terms like "luxury" or "travel size."

Should I stock more men's or women's perfume gift sets during the holidays?

Maintain a balanced inventory, as fragrance is a common gift for everyone. Ensure deep stock in universally appealing best-sellers for both genders, such as Lancôme La Vie Est Belle (women's) and Dior Sauvage or Hermès Terre D'Hermès (men's).

What is the main benefit of buying wholesale gift sets from Qogita?

Qogita offers retailers competitive wholesale pricing by sourcing from many vetted European suppliers. This consolidation ensures guaranteed authenticity and allows you to maximize profit margins on high-demand holiday inventory.

How can I prevent leftover gift set inventory after the holidays?

Utilize post-Christmas promotions, as many consumers spend gift cards in January. Also, you can strategically reposition or market remaining stock for upcoming gifting holidays, such as Valentine's Day.