The beauty industry is moving faster than ever in 2026. For retailers, staying ahead is not just about what looks good. It is about what actually sells. With the global cosmetics market projected to reach over $349 billion this year, it's fair to say the competition is fierce.
Today’s shoppers are ditching old brand loyalty for products that offer real results and viral utility. In fact, studies show that over 65% of consumers now buy beauty products they first discovered on social media.
To help you grow your margins, we’ve analyzed the data to find the most profitable products to stock right now. So let’s jump straight to 9 trending beauty products to sell in 2026:
The Most Trending Beauty Products To Sell
1. Science-Backed Serums
If there is one skincare product that has dominated the market, it is the face serum. These are not just basic moisturizers. They are effective, innovative formulas that shoppers are willing to pay a premium for. According to recent data from John Lewis, serum sales have climbed 26% year-over-year.
Retailers are seeing massive success with professional-grade brands. For example, Charlotte Tilbury’s Magic Serum remains a top seller, while Cult Beauty lists Medik8’s Liquid Peptides in its top 20 best-sellers. Other high-performers include the Medik8 C-Tetra and SkinCeuticals C E Ferulic.
The reason these products are trending is that consumers are moving away from hype and towards help. Searches for dermatological and science-backed skincare are up 8.8%. For a retailer, stocking these well-backed brands is a reliable way to build trust and capture high-value sales.
2. Jelly-Texture Lip Tints & Blushes
The U.K. color cosmetics market is hitting new heights and is expected to reach $6.9 billion by 2030. One of the biggest drivers of this growth is the jelly texture trend. These products offer a dewy, translucent finish that shoppers love for a natural look.
What makes these products a retail win is their multitasking nature. Consumers are increasingly looking for "skinimalism," which means using fewer products that do more. A jelly-texture tint that works as both a lip color and a blush is a perfect example.
According to global search data, the keyword lip tint averages over 133,000 monthly searches, showing sustained interest that isn't slowing down.
Retailers should pay close attention to the blush category specifically. Viral TikTok tutorials have made products like Patrick Ta’s Major Headlines Duo and Merit’s Flush Balm absolute must-haves. By stocking these workhorse products, you can tap into the high-frequency buying habits of Gen Z and Millennial makeup lovers.
3. Fragrances and Perfumes
You can rarely scroll through TikTok or Instagram these days without seeing someone showing off their latest scent of the day or a shelf full of aesthetic perfume bottles.
What used to be a simple finishing touch has officially moved into a major lifestyle investment. The global perfume market is on track to reach $80 billion by 2030, and the demand for premium scents is only getting stronger.
While classic designer scents like Chanel No. 5 and Coco Mademoiselle remain staples, there is a massive surge in niche luxury oud and extrait de parfums that retail for upwards of £300. On the high street, retailers like John Lewis have seen average selling prices jump by nearly 43% in just two years.
While high-end powerhouses like Maison Francis Kurkdjian and Creed dominate the luxury market, there is also a big opening for dupe culture and affordable discovery sets.
4. K-Beauty Essentials
It probably comes as no surprise that K-Beauty is booming right now. While this trend is nothing new, there is an increased demand for access to Korean products in the world. The numbers prove that this is much more than a passing phase. In fact, major retailers like Boots reported selling one K-Beauty product every 15 seconds in 2025.
The growth is staggering across the board. Lookfantastic reported that search volume for K-Beauty tripled compared to previous years, leading to a 174% increase in revenue for the category.
Brands like Beauty of Joseon, Laneige, and Anua are leading the charge. What makes these products so popular in 2026 is their focus on the skin barrier and glass skin results that consumers find hard to achieve with harsher Western formulations.
For retailers, K-Beauty is a goldmine due to its high repeat-purchase rate. Once a customer tries a viral product like the Relief Sun Rice + Probiotics or the Laneige Lip Sleeping Mask, they tend to come back for more.
5. Portable LED Makeup Mirrors
The rise of "on-the-go" lifestyles has made the portable makeup mirror a high-priority item for beauty consumers in 2026. These are compact, foldable tools equipped with professional-grade LED lighting that mimics natural sunlight.
From a retailer’s perspective, these mirrors are a fantastic high-margin opportunity. For example, a popular portable model sells on eBay for around $23.74, while it can be sourced for roughly $12.76 on platforms like AliExpress. This leaves a healthy profit of $11.00 per unit. Even a modest volume of sales can quickly turn into thousands of dollars in profit.
The trend is being fueled by the "Get Ready With Me" (GRWM) culture on social media. Users who travel or film content in different locations need reliable lighting every time, making these mirrors a viral must-have.
6. Professional Pedicure Sets
Personal grooming has changed significantly since the pandemic, and demand for at-home spa-standard care is higher than ever. For retailers, this product serves as an excellent traffic driver, drawing customers into your store and encouraging them to explore other categories.
The numbers for this category are impressive. Professional pedicure sets have seen massive sales on platforms like eBay, with single listings reaching over 2,400 sales.
While the profit per unit might seem small at first (often around $1.50 to $2.00), the high volume makes the lifetime profit very attractive. For example, one popular set generated over $3,600 in total profit from a single listing.
Retailers can use these sets as a strategic entry point for new buyers. Because they are compact and essential for travel or quick home fixes, they appeal to a wide audience.
7. Pimple & Treatment Patches
From a niche Korean skincare secret to a global retail sensation, hydrocolloid patches have become a top-selling acne solution. On Amazon alone, hydrocolloid patches generate an estimated $243,343 in monthly revenue, with nearly 20,000 units sold every month.
The appeal for consumers is the no-fuss factor. Users can simply apply a patch before bed and wake up to a flatter, calmer blemish. This instant gratification is a huge driver of the 4.4-star average ratings seen across the category.
Beyond basic patches, we are now seeing a rise in silicone patches for scars and imperfections, which bring in an additional $34,000 in monthly revenue for top sellers.
Retailers should note that this trend is heavily driven by skin positivity on social media. Influencers usually show off these patches as a badge of self-care, making them highly shareable.
8. Hair Treatments
For anyone who has ever struggled with hair problems, a targeted hair treatment at home is a must-have. These products use high-quality ingredients to fix hair from the roots and deliver salon-quality results without the salon price tag.
It is the ultimate category that appeals to everyone, from busy professionals dealing with heat damage to beauty enthusiasts following the latest hair slugging trends.
Because these products, such as the viral Gisou Honey Infused Hair Oil or the K18 Leave-In Mask, are compact and high-frequency repurchases, they are low-risk and high-reward items to add to your inventory.
From a profit perspective, the numbers are very convincing. While premium treatments like Kérastase Genesis Serum or Olaplex No. 3 retail for €30.00 and €75.00, they can be sourced at wholesale or manufactured as private-label products for a fraction of the cost.
With specialized hair treatments commanding profit margins of 50% to 65%, a single unit can easily net a retailer a clean €15.00 to €40.00 profit per sale.
9. UV Nail Dryers & DIY Nail Art Kits
As consumers look for ways to save money without giving up their beauty routines, DIY gel manicures have become a huge market. Retailers are seeing a massive spike in demand for the tools that make it possible.
UV nail dryers are the essential hardware of this trend. They allow users to cure gel polish in seconds, providing a finish that lasts for weeks.
On platforms like eBay, a single popular model has seen over 2,500 sales, generating more than $14,000 in lifetime profit. These dryers are often sourced for around $9.98 and sold for $18.98, offering a very reliable return on investment.
Retailers should bundle these dryers with nail art kits to maximize sales. Nail accessories, such as brushes and dotting tools, are currently the fastest-growing segment of the nail market.
Small accessories are perfect for high-volume sales. For example, a simple nail brush set can be sourced for $3.99 and sold for $7.80. With over 5,900 sales on top listings, these small items add up to big profits.
Where to Buy Trending Beauty Products?
Finding the right products is only half the battle. For retailers, the real challenge is sourcing them at prices that allow for a healthy profit. This is where Qogita comes in.
As a leading B2B wholesale marketplace for the health and beauty sector, Qogita connects retail businesses with a global network of over 500 vetted suppliers.
The platform is designed to take the stress out of procurement. Instead of negotiating with multiple sellers or worrying about authenticity, you can browse over 10,000 premium brands in one place.
Qogita uses an intelligent algorithm to find the best possible deals across its supplier network, allowing you to get the most competitive pricing on every order.
One of the biggest advantages for small and medium-sized retailers is the flexibility. Qogita offers low minimum order values and flexible payment terms, including options to buy now and pay later. This allows you to test out new trends, like the LED masks or K-Beauty products mentioned above, without tying up all your capital.
Conclusion
Beauty retail is moving fast, but the opportunities for growth have never been better. We are seeing a huge shift as shoppers skip the salon and become their own "at-home" experts. As a retailer, your job is to give them the tools to do it.
All 9 of these beauty trends are set to dominate the next 12 months. By staying flexible and sourcing smartly through wholesale platforms like Qogita, you can ride these trends and make this year your most profitable yet.
To learn more about makeup selling and sourcing, be sure to read our guides on:
- How to Buy Makeup Wholesale
- How to Source Cruelty-Free and Vegan Makeup Wholesale
- Most Profitable Wholesale Cosmetics For Amazon Sellers In The UK
- How Retailers Can Buy Branded Makeup Safely In The UK
Trending Beauty Products FAQs
How to sell beauty products?
Focus on showing how products work through videos and social media posts. Share reviews from happy customers and offer clear details about the ingredients to build trust. Using simple tutorials is a great way to show value and encourage shoppers to buy.
How to find trending products to sell?
Watch social media platforms like TikTok and Instagram to see which items are going viral. You can also check the "Best Sellers" lists on sites like Amazon or eBay to see what people are currently buying. Searching for rising keywords on Google Trends is another easy way to spot new favorites. For step-by-step guidance, read our guide on How To Find a Product to Sell.
What are the best makeup brands in the world?
Large brands like L’Oréal, Maybelline, and MAC are top choices because they are famous and reliable. Newer brands like Fenty Beauty and e.l.f. are also very popular because they offer high quality at great prices. Stocking a mix of these names helps you reach different types of shoppers.
Which cosmetic items sell the most?
Skincare products like face serums and cleansers are always top sellers. In makeup, lip tints and blushes are currently moving very fast because of social media trends. Items that offer multiple benefits in one, like a tinted moisturizer, are also very popular right now.